Social Intelligence – a new life skill for brands
So we’ve introduced ‘socially intelligent research’, and talked about what social business means and the role of research within it. In this post, FACE’s brand research manager Ludwig Duran digs deeper...
View ArticleHumanising Brands: The role of market research in 2014
In the past 12 months I have seen a lot of people in advertising start to talk about the need for brands to open up and start to build relationships: “We can hypothesize that perhaps the key to brands...
View ArticleAsia’s Growing Art Scene Changes Our Conversation with Consumers
While growing up in Singapore, I don’t recall visiting art galleries or events as a regular activity, either in school or in my own leisure time. Art, for me, was merely another subject in school,...
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